"Beta Motors" is an Indian car manufacturer. They have developed a very small, electric and inexpensive car. They aim to launch this car in Australia during 2022. It will retail for AUD$15,000. They are seeking advice on how to market this car to urban commuters.

Part A:Explain how the country-of-origin effect could play in the promotion and distribution of a foreign manufactured car in Australia.

Part B:Describe the Elaboration Likelihood Model (ELM) of persuasion that could be used by "Beta Motors" (Indian car manufacturer) to arouse the interest of the Australian consumers.

Part C:Explain the term 'aspirational reference group' and describe one (1) way "Beta Motors" could use this concept in their Australia marketing campaign.