Beth Armstrong owns a sporting goods store for kids in a Northeastern town. When a 500-unit order Beth places online goes awry, she meets with a senior account representative, Bill Schule, to resolve the issues. The interaction raises a wide range of issues pertaining to the retailer, the supplier, and the consumer. Supply chain management refers to a set of approaches and techniques firms employ to: (1) efficiently and effectively integrate their suppliers, manufacturers, warehouses, stores, and transportation intermediaries into a seamless value chain in which merchandise is produced and distributed in the right quantities, to the right locations, and at the right time; and (2) minimize systemwide costs while satisfying the service levels their customers require. Inefficiency in the supply chain can lead to a variety of problems, including delayed shipments, higher prices, and dissatisfied customers. Click the button to watch the video. Then, answer the questions that follow. 2a. In this scenario Beth represents the In this scenario Beth represents the Multiple Choice consumer. supplier. distributor. wholesaler. retailer