Bethany

I hate to say it Pooja Thapa, but he's right. What is a direct competitor we will have to consider when planning our marketing growth strategies?

Employees of the business center bring in their own coffee from home.

Joe's Coffee Shop is just a few blocks away, and it even has a delivery service.

Employees can get free coffee in their break room, which has a coffee maker in it$.$

Diet preferences that eliminate caffeine.