Bethlehem University needs your help on two levels:

1) To improve the quality of education during the Covid pandemic (Corona virus).

2) To gvercome the growing competition from other universities in Bethlehem area

Therefore, every team MUST:

Create two SMART objectives (one for every point mentioned above)

our objective :

If we look at the needs of existing students and those who plan to attend in the future, we can see that the BU university's tiny area poses a significant difficulty for students and limits their comfort,which may be leading them to choose other universities because of their larger size so the administration of Bethlehem University should increase the number of its buildings and begin construction on two new buildings, each with at least four stories, in the period beginning December of this year "2021" and ending December 2025, which will improve students' psychological comfort and allow them to freely perform their activities.

Create a NEW Marketing Mix (4Ps) for Bethlehem University which will focus on achieving your objectives.

please creat new marketing mix for the objective i mention above