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Betty Crocker provides its target customers recipes featuring Betty Crocker branded ingredients via its website and email list. Providing their customers new recipes increases target

Betty Crocker provides its target customers recipes featuring Betty Crocker branded ingredients via its website and email list. Providing their customers new recipes increases target customers' purchases of Betty Crocker ingredients. This tactic falls under which approach in the product-market grid?

1. Diversification

2. Product development

3. Market penetration

4. Market development

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