Bhanumati We are rapidly building toward having a completed project. I've enjoyed working through this project with you, Jayden.

Jayden I've enjoyed doing the work with you. I'm excited to present the project so that we can get underway with the expansion in Walmart.

Bhanumati In the early part of the project, we looked to external factors to understand the situation in India. In the middle part of the project, we began to understand customer needs and then to put together proposals for our products and services to meet these needs.

Jayden And, over the past couple of weeks, we've made decisions about marketing fundamentals such as product, place, and promotion. As a remember the 4P's for my time at Post University, we are missing price!

Bhanumati Exactly! Price is an important part of our success in the international market expansion in India. We need to have the right offer at the right price level so that we can maximize our profitability. If our prices are too low, then we are going to miss out on profit opportunities.

Jayden If our price is too high, then we will also miss out on profit opportunities because customers will not buy from us.

Bhanumati Let's incorporate the pricing topic as part of the final and polished international market entry project.

Instructions: Part 1

Add one slide to the project below that offers two international pricing strategies.

Include at least one paragraph in the speakers notes section of the PowerPoint

slide that explains two international pricing strategies.