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Bharadwaj et al. (1999) examined the Information Technology Effects on Firm Performance as Measured by Tobin's q. Required: Critically review the above article and prepare

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Bharadwaj et al. (1999) examined the Information Technology Effects on Firm Performance as Measured by Tobin's q. Required: Critically review the above article and prepare a report on the contribution of IT investment on firm performance. In your report you should (a) Discuss the effects of IT investments on firm performance and highlight areas of concern for the firm sustainability in the future (5marks) (b) Discuss the effects of other key performance indicators on firm growth potential in the future. (4marks) (c) State clearly any limitations and assumptions that you made in your calculations. (2marks) (d) Up to 2 marks will be awarded for the format, structure and presentation of the report. (2 marks)

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