BI

Below is the CPM (Competitive Profile Matrix) matrix of Bank Mandiri. Give your analysis of each of the critical success factors and ratings given to the matrix?

Bank Central Bank Negara Bank Mandiri Asia Indonesia Critical Weighted Weighted Weighted Success Factor Weight Rating Score Rating Score Rating Score Number of Facility 0.11 0.44 0.44 W 0.33 Market Share 0.10 0.4 0.3 0.2 Service Quality 0.12 0.48 0.48 0.48 Product Differentiation 0:07 0.21 0.14 0.21 Technological Advance 0.10 0.4 0.4 04 Interest Rates Competitive 0.07 0.21 0.21 0.21 Financial Position 0.10 0.4 0.4 0.3 Consumer Loyalty 0.10 03 03 International Market 0.07 0.07 0.07 0.07 Expansion Corporate 0.07 12 0.14 0.28 0121 Responsibility Partnership 0.10 03 013 3 Total 3.35 3 32 3.11