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BIG BOSS CEMENT INC.: STIRRING UP INDUSTRY COMPETITION IN THE PHILIPPINES solution what factors are currently driving market growth (total industry sales volume) in the

BIG BOSS CEMENT INC.: STIRRING UP INDUSTRY COMPETITION IN

THE PHILIPPINES solution

what factors are currently driving market growth (total industry sales volume) in the Philippines

cement industry? Identify each factor and describe how it is driving market growth. (5 marks)

2) Conduct a Porter's 5-Forces Analysis of the Philippines cement industry. For each of the five

forces identify the level of the force (low, medium, high, low-medium, etc.), and a rationale for

why the force is at that level (10 marks)

3) Describe Big Boss Cement's product-market focus and value-proposition

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