Big Kid Paints

is a national paint manufacturer and retailer.

The company is segmented into five divisions: Paint Stores (branded retail location), Consumer (paint sold through stores such as Home Depot and Lowe's), Automotive (sales to auto manufacturers), International, and Administration. The following is selected hypothetical divisional information for the company's two largest divisions: Paint Stores and Consumer (in thousands of dollars).

	Sales	Operating Income	Total Assets
Paint Stores. . .	$3,880,000	$465,600	$1,552,000
Consumer. . . . .	$1,260,000	$195,300	$1,750,000

Requirement 1. Calculate each division's ROI.

First enter the formula, then calculate the ROI for each division. (Enter the ROI as a percent rounded to the nearest hundredth of a percentage, X.XX%.)

=

ROI

Part 2

Paint Stores

=

%

Part 3

Consumer

=

%

Part 4

Requirement 2. Calculate each division's sales margin. Interpret your results.

Enter the formula, then calculate the sales margin for each division. (Enter the sales margin as a percent rounded to the nearest hundredth of a percentage, X.XX%.)

=

Sales margin

Part 5

Paint Stores

=

%

Part 6

Consumer

=

%

Part 7

Interpret your results.

The

Consumer

Paint Stores

Division is more profitable on each dollar of sales.

Part 8

Requirement 3. Calculate each division's capital turnover. Interpret your results.

First enter the formula, then calculate the capital turnover for each division. (Round to two decimal places.)

=

Capital turnover

Part 9

Paint Stores

=

times

Part 10

Consumer

=

times

Part 11

The

Consumer

Paint Stores

Division is more efficient in generating sales with its assets.

Part 12

Requirement 4. Use the expanded ROI formula to confirm your results from Requirement 1. Interpret your results.

First enter the expanded ROI formula, then calculate the ROI for each division. (Enter the ROI as a percent rounded to the nearest hundredth of a percentage, X.XX%.)

=

ROI

Part 13

Paint Stores

%

=

%

Part 14

Consumer

%

=

%

Part 15

The Consumer Division's profitability on each dollar of sales is

higher

lower

than the Paint Stores Division's profitability. However, the Paint Store Division's efficiency is significantly

higher

lower

than the Consumer Division's efficiency. These results cause the Paint Stores Division's ROI to be

fairly similar to

higher than

lower than

the Consumer Division's ROI.

Part 16

Requirement 5. Calculate each division's RI. Interpret your results and offer recommendations for any division with negative RI.

First enter the formula, then calculate the RI for each division. (Enter the amount in thousands. Use parentheses or a minus sign for negative residual incomes.)

-

(

) =

RI

Part 17

Paint Stores

(

%

)

=

Part 18

Consumer

(

%

)

=

Part 19

Interpret your results and offer recommendations for any division with negative RI.

Both divisions are

Neither division is

Only the Consumer Division is

Only the Paint Stores Division is

meeting management's target rate of return. The

Consumer Division

Paint Store Division

should work on improving its

capital turnover rate

customer service

ROI

sales

total assets

. Improving this may help the division achieve positive residual income.

Part 20

Requirement 6. Total asset data were provided in this problem. If you were to gather this information from an annual report, how would you measure total assets? Describe your measurement choices and some of the pros and cons of those choices.

Most companies use the

average

beginning

ending

asset balance since the income used in the ROI calculation is earned over the year.

Part 21

Management must also decide whether they wish to use the gross book value of assets or the net book value of assets.

The

gross

net

book value is often used because it is easily pulled from the balance sheet. However, ROI using that value will artificially rise over time due to

acquisitions of property

cash balance

depreciation

notes receivable

prepaid expenses

.

Part 22

Requirement 7. Describe some of the factors that management considers when setting its minimum target rate of return.

Part 23

Requirement 8. Explain why some firms prefer to use RI rather than ROI for performance measurement.

RI does a better job of

focusing on stockholders' and creditors rate of return

getting management to make sure their division is profitable

goal congruence

increasing the return on investment

.

Part 24

Requirement 9. Explain why budget versus actual performance reports are insufficient for evaluating the performance of investment centers.

Investment centers are responsible for

both generating profit and efficiently managing a divison's assets.

efficiently managing a division's assets.

generating profit.

Budget versus actual performance reports are insufficient because they do not measure