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Big Kola company has been concerned that specialized fruit drinks have been eroding their cola market. The CEO mandates that If you can beat then,
Big Kola company has been concerned that specialized fruit drinks have been eroding their cola market. The CEO mandates that If you can beat then, join them. Grape juice was the first product that was successful after an advertising blitz claiming the antitoxin benefits. Lately, competition is compressing grape juice margins and profits. Months of additional market surveys and focus groups have resulted in three potential highmargin drinks: cranberry, blueberry, and pomegranate. All these choices represent antitoxins. The decision is to produce the pomegranate drink that has many health claims. For example, the relative ability of these juices to eliminate harmful free radicals antitoxins is percent for pomegranate, percent for blueberry, and percent for cranberry Technion Institute of Technology The market potential appears very attractive and should have a higher profit margin that the other potential juice products. Another appeal for pomegranate juice is its familiarity in the Middle East and Asia. Creating a resource pool The project team derived a work breakdown structure for the project and entered the data in POMPart mpp Download the file from DL for this assignment. Watch the tutorial videos in MS Project intro and create a resource pool for this project as follows: RESOURCE ABBREV AVAILABLE HOURLY RATE Marketing staff MRKT $hr R&D R&D $hr Engineering ENG $hr Purchasing PURCH $hr Quality engineers QUAL $hr Designers DESIGN $hr Legal staff LEGAL $hr Production PROD $hr Assign resources Activity Resources Activity Resources Need survey MRKT Quality metrics QUAL PROD Set product specs R&D MRKT Quality training QUAL PROD Shelf life report R&D Market testing MRKT Nutrition report R&D Package design DESIGN MRKT Select fruit suppliers PURCH Select distributors MRKT Equipment rehab ENG PROD Complete FDA certification LEGAL Production trials PROD PURCH ENG Register trademark LEGAL Quality trials QUAL PROD Prepare product launch QUAL PURCH PROD MRKT ENG R&D Submit onepage PDF printouts as follows: The entry table with the project summary and the resources before leveling. The entry table with the project summary and the resources after leveling within slack. The entry table with the project summary and the resources after leveling outside slack.
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