Big Rock Brewery. Imagine you are a management consultant who has just been hired by Big Rock Brewery. Big Rock Brewery craft ten signature beers, eight seasonals, four ciders, and countless private label products for beer lovers nationwide and are looking to expand into Montreal (Quebec). You have been hired to assess the Canadian external environment in Montreal (Quebec) as it relates to brewery industry and provide important information to help Big Rock Brewery decide whether they should expand into Montreal. Your job is to construct a PESTEL Analysis and a Porter's Five-Forees Analysis to help Bie Rock Brewery make an informed decision