Bilions of Google searches are conducted daily by consumers and businesses seeking intomation to fulfili needs and wants. Search marketing is an effective means to connect with an audience already interested in a product or service. A search marketing campaign can be created by following several straightforward steps. The link to the Google Ads site with some basic instruction is found in learning activities in this module. Note: While not required, you can use Google Ads support to help you build your campaign if you have a Google account, but do not enter your credit card information at the end Respond to the following questions to create a local search marketing campaign for your focus brand (selected in the Personal Intro/Focus Brand Discussion in the Orientation): 1.Identify the geographic area you wish to target for your search campaign by identifying one of the following: a. The business address of your focus business (if you wish to target the surrounding area) OR b. The zip code(s) you wish to target OR c. The cities you wish to target OR d. The counties you wish to target Note: Target a geographic area that represents a strong opportunity for your focus brand. Provide the rationale for your choice of geographic area. (3 points) 2. Given your focus brand, how much would you be willing to pay for a search campaign? Establish a budget by selecting from the following representative pricing: a. $10/ day to generate 70150 ad clicks / month OR b. $21 / day to generate 160300 ad clicks / month OR c. $40/ day to generate 310570 ad clicks / month Provide the rationale for your choice of budget. (2 points) 3. Drawing from your previous strategic work, what do you want to accomplish with your search marketing campaign? (3 points) 4. Provide the name of the brand, the brand's website, and a contact phone number for the business. (2 points) 5. It's time to write some advertising copyl Create a brief ad (comprised of no more than ten words) plus a headline that would compel the target audience to click on the ad. Include descriptive terms relevant to the brand. ( 6 points) 6. Identify at least three sets of key words that could be used by your target audience to search for products, services, or businesses comparable to your brand. So, when what toms are searched would you want your ad to show in the search results? Provide the rationale for your choice of key words. (4 points) This assignment is worth 20 points and will be evaluated according to the point breakdown indicated above. Your responses must also be fully developed, complete sentences free of spelling and capitalization errors. Please save your assignment as a Word document (docx) and upload it by clicking on the Browse My Computer button or by dragging the file inside the Attach Fles box. Review this video on How to Submit an Assignment in Blackboard if you need assistance with this feature
