Bill and Lynn just graduated from culinary school and have decided to go into business together. They have purchased a food truck and are going to sell gourmet peanut butter sandwiches under the name, $$Nutter Sammies.$$ Before they sell their first sandwich, they must develop a marketing strategy and have hired you as their marketing consultant. Using the $4$Ps $($product$,$ place, price, and promotion$)$ of the marketing mix, explain how the partners can market their new food truck business. Conduct research as necessary to support each of the $4$Ps in your proposed strategy. Be sure to explain your reasoning.