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Bill Henderson is an account representative from the United States for an automotive parts supplier and is meeting with a client team in Japan .

Bill Henderson is an account representative from the United States for an automotive parts supplier and is meeting with a client team in Japan . This is Bill's first trip to Japan , and unfortunately , he wasn't able to review any information about " doing business in Japan before he left the States . His first meeting with representatives from the prospective client's firm is a dinner , and he is immediately surprised at the formality of the event . All of his counterparts are dressed in business suits , and everyone is addressing him as Mr. Henderson . In addition , the members of the client team seem to be waiting on their supervisor to make the first move , and Bill is beginning to realize that age and seniority are very important to the team members . Bill is growing a little concerned that he may not be successful on this trip because he feels like a fish out of water . Which environmental force has the sales representative encountered ? Technological b . Competitive c . Economic . Sociocultural . Ethical

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