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Bill Murray Super Bowl Ad is an ad done by Jeep company with the Bill Murray https://www.youtube.com/watch?v=sZzblPk8bf4 Referring to the above ad develop a brand

Bill Murray Super Bowl Ad is an ad done by Jeep company with the Bill Murray https://www.youtube.com/watch?v=sZzblPk8bf4

Referring to the above ad develop a brand promise and show details explaining the ad.

Based on Bill Murray Super Bowl Ad, how do you think Jeep is positioning its product related to other car companies.

Based on Bill Murray Super Bowl Ad, select two other elements of the Integrated Marketing Communication, remember they have to be linked with the message

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