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Bill thought he had received the best deal on his new car. Shortly after the purchase, Bill started to notice certain disadvantages of his new

Bill thought he had received the best deal on his new car. Shortly after the purchase, Bill started to notice certain disadvantages of his new car as he learned more about other cars available. Bill is experiencing ________.
a.
Purchase decision
b.
Selective perception
c.
Cognitive dissonance
d.
Information evaluation
e.
Postpurchase culture

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