Question
Billings Company is a decentralized wholesaler with five autonomous divisions. The divisions are evaluated on the basis of ROI, with year-end bonuses given to the
Billings Company is a decentralized wholesaler with five autonomous divisions. The divisions are evaluated on the basis of ROI, with year-end bonuses given to the divisional managers who have the highest ROIs. Operating results for the companys Office Products Division for this year are given below:
Sales | $ | 22,700,000 |
Variable expenses | 14,363,700 | |
Contribution margin | 8,336,300 | |
Fixed expenses | 6,175,000 | |
Net operating income | $ | 2,161,300 |
Divisional average operating assets | $ | 5,675,000 |
The company had an overall return on investment (ROI) of 16.00% this year (considering all divisions). Next year the Office Products Division has an opportunity to add a new product line that would require an additional investment that would increase average operating assets by $3,938,000. The cost and revenue characteristics of the new product line per year would be:
Sales | $9,800,000 |
Variable expenses | 65% of sales |
Fixed expenses | $2,582,900 |
Required:
1. Compute the Office Products Divisions ROI for this year.
2. Compute the Office Products Divisions ROI for the new product line by itself.
3. Compute the Office Products Divisions ROI for next year assuming that it performs the same as this year and adds the new product line.
4. If you were in Dell Havasis position, would you accept or reject the new product line?
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