Billy Q's Pizza is a very popular restaurant in Palm Desert. The majority of their customers are regulars which shows they do have a following. They are looking to be recognized more in the media as the "best" pizza in the area. To gain recognition they decided they need to expand on the limited media that they are using. They want to send a message out: "Billy Q's has the best Pizza" The audience is similar in age and demographics of your friends and their family. You have been asked to put together a media plan that would communicate the message to the interested target market. You are not concerned about writing the creative message just the media to communicate it. Keep everything brief as you determine what media to use with your target market of friends. Please briefly justify the use or nonuse of each media/medium and vehicles. All the media does not have to be used or scheduled for every day. Provide at least 4 traditional and 4 non-traditional mediums. The Media Plan is for a four week time period. Nothing is free, do your research online and provide approximate costs per spot. Have fun. Target Market Demographics Age Income Employment type Household income Marital status Household size Ets Psychographics Entertainment Social class Food experience Etc. MEDIA/MEDIUMS TWITTER: Justify using or not using in Media Plan Title: "Billy Q's has the best Pizza" Message Goal: Images? % of Audience Exposed: Approximate cost per spot: Total Cost: Week 1 Week 2 TW Th F S Su MTW Th F S Su M Week 3 W Th Week 4 Su MTW Th F S Su Time M T F S FACEBOOK: Justify using or not using in Media Plan Title: "Billy Q's has the best Pizza" Message Goal: Images? % of Audience Exposed: Approximate cost per spot: Total Cost: Time M T W Week 1 Th F S S M T Week 2 W T F S S M T Week 3 W Th F S S M T Week 4 W Th F S Su INSTAGRAM: Justify using or not using in Media Plan Title: "Billy Q's has the best Pizza" Message Goal: Images? % of Audience Exposed: Approximate cost per spot: Total Cost: Week 1 Week 2 Week 3 Week 4 Time MTW Th F S Su MTW Th F S Su MTW Th F S Su MTW Th F S Su EMAIL: Justify using or not using in Media Plan Title: "Billy Q's has the best Pizza" Message Goal: Images? % of Audience Exposed: Approximate cost per spot: Total Cost: Week 1 TW Th F S Su M Week 2 TW Th F Week 3 W Th Week 4 W Th F Time M S Su M T F S Su M T S Su TEXT: Justify using or not using in Media Plan Title: "Billy Q's has the best Pizza" Message Goal: Images? % of Audience Exposed: Approximate cost per spot: Total Cost: Time M T Week 1 W Th F S Su M T Week 2 W Th F S Su M T Week 3 W Th F S Su M T Week 4 W T F S Su PINTEREST: Justify using or not using in Media Plan Title: Billy Q's has the best Pizza" Message Goal: Images? % of Audience Exposed: Approximate cost per spot: Total Cost: Time M Week 1 W Th F Week 3 W Th F T S Su M Week 2 W Th F T S Su M T S Su M T Week 4 W T F S Su SNAPCHAT: Justify using or not using in Media Plan Title: "Billy Q's has the best Pizza" Message Goal: Images? % of Audience Exposed: Approximate cost per spot: Total Cost: Week 1 Week 2 Week 3 Week 4 Time MTW Th F S Su MTW Th F S S M T W T F S Su MTW Th F S Su OTHER SOCIAL MEDIA 1: Justify using or not using in Media Plan Title: Billy Q's has the best Pizza" Message Goal: Images? % of Audience Exposed: Approximate cost per spot: Total Cost: Time M T Week 1 W T F S Su M T Week 2 W T F S Su M T Week 3 W Th F S Su M Week 4 T W Th F S Su OTHER SOCIAL MEDIA 2: Justify using or not using in Media Plan Title: "Billy Q's has the best Pizza" Message Goal: Images? % of Audience Exposed: Approximate cost per spot: Total Cost: Time M T W Week 1 Th F S Su M T Week 2 W Th F S S M Week 3 T W Th F S Su M T Week 4 W Th F S Su TRADITIONAL MEDIA - RADIO: Justify using or not using in Media Plan Title: "Billy Q's has the best Pizza" Message Goal: Images? % of Audience Exposed: Approximate cost per spot: Total Cost: Time M T Week 1 W Th F S Su M T Week 2 W Th F S Su M T Week 3 W Th F S Su M T Week 4 W T F S Su TRADITIONAL MEDIA - NEWSPAPER: Justify using or not using in Media Plan Title: "Billy Q's has the best Pizza" Message Goal: Images? % of Audience Exposed: Approximate cost per spot: Total Cost: Week 1 Week 2 Week 3 Week 4 Time MTW Th F S Su MTW Th F S Su MTW Th F S Su MTW Th F S Su TRADITIONAL MEDIA 3: Justify using or not using in Media Plan Title: "Billy Q's has the best Pizza" Message Goal: Images? % of Audience Exposed: Approximate cost per spot: Total Cost: Week 1 Week 2 Week 3 Week 4 Time MTW Th F S Su MTW Th F S Su MTW Th F S Su MTW Th F S Su Billy Q's Pizza is a very popular restaurant in Palm Desert. The majority of their customers are regulars which shows they do have a following. They are looking to be recognized more in the media as the "best" pizza in the area. To gain recognition they decided they need to expand on the limited media that they are using. They want to send a message out: "Billy Q's has the best Pizza" The audience is similar in age and demographics of your friends and their family. You have been asked to put together a media plan that would communicate the message to the interested target market. You are not concerned about writing the creative message just the media to communicate it. Keep everything brief as you determine what media to use with your target market of friends. Please briefly justify the use or nonuse of each media/medium and vehicles. All the media does not have to be used or scheduled for every day. Provide at least 4 traditional and 4 non-traditional mediums. The Media Plan is for a four week time period. Nothing is free, do your research online and provide approximate costs per spot. Have fun. Target Market Demographics Age Income Employment type Household income Marital status Household size Ets Psychographics Entertainment Social class Food experience Etc. MEDIA/MEDIUMS TWITTER: Justify using or not using in Media Plan Title: "Billy Q's has the best Pizza" Message Goal: Images? % of Audience Exposed: Approximate cost per spot: Total Cost: Week 1 Week 2 TW Th F S Su MTW Th F S Su M Week 3 W Th Week 4 Su MTW Th F S Su Time M T F S FACEBOOK: Justify using or not using in Media Plan Title: "Billy Q's has the best Pizza" Message Goal: Images? % of Audience Exposed: Approximate cost per spot: Total Cost: Time M T W Week 1 Th F S S M T Week 2 W T F S S M T Week 3 W Th F S S M T Week 4 W Th F S Su INSTAGRAM: Justify using or not using in Media Plan Title: "Billy Q's has the best Pizza" Message Goal: Images? % of Audience Exposed: Approximate cost per spot: Total Cost: Week 1 Week 2 Week 3 Week 4 Time MTW Th F S Su MTW Th F S Su MTW Th F S Su MTW Th F S Su EMAIL: Justify using or not using in Media Plan Title: "Billy Q's has the best Pizza" Message Goal: Images? % of Audience Exposed: Approximate cost per spot: Total Cost: Week 1 TW Th F S Su M Week 2 TW Th F Week 3 W Th Week 4 W Th F Time M S Su M T F S Su M T S Su TEXT: Justify using or not using in Media Plan Title: "Billy Q's has the best Pizza" Message Goal: Images? % of Audience Exposed: Approximate cost per spot: Total Cost: Time M T Week 1 W Th F S Su M T Week 2 W Th F S Su M T Week 3 W Th F S Su M T Week 4 W T F S Su PINTEREST: Justify using or not using in Media Plan Title: Billy Q's has the best Pizza" Message Goal: Images? % of Audience Exposed: Approximate cost per spot: Total Cost: Time M Week 1 W Th F Week 3 W Th F T S Su M Week 2 W Th F T S Su M T S Su M T Week 4 W T F S Su SNAPCHAT: Justify using or not using in Media Plan Title: "Billy Q's has the best Pizza" Message Goal: Images? % of Audience Exposed: Approximate cost per spot: Total Cost: Week 1 Week 2 Week 3 Week 4 Time MTW Th F S Su MTW Th F S S M T W T F S Su MTW Th F S Su OTHER SOCIAL MEDIA 1: Justify using or not using in Media Plan Title: Billy Q's has the best Pizza" Message Goal: Images? % of Audience Exposed: Approximate cost per spot: Total Cost: Time M T Week 1 W T F S Su M T Week 2 W T F S Su M T Week 3 W Th F S Su M Week 4 T W Th F S Su OTHER SOCIAL MEDIA 2: Justify using or not using in Media Plan Title: "Billy Q's has the best Pizza" Message Goal: Images? % of Audience Exposed: Approximate cost per spot: Total Cost: Time M T W Week 1 Th F S Su M T Week 2 W Th F S S M Week 3 T W Th F S Su M T Week 4 W Th F S Su TRADITIONAL MEDIA - RADIO: Justify using or not using in Media Plan Title: "Billy Q's has the best Pizza" Message Goal: Images? % of Audience Exposed: Approximate cost per spot: Total Cost: Time M T Week 1 W Th F S Su M T Week 2 W Th F S Su M T Week 3 W Th F S Su M T Week 4 W T F S Su TRADITIONAL MEDIA - NEWSPAPER: Justify using or not using in Media Plan Title: "Billy Q's has the best Pizza" Message Goal: Images? % of Audience Exposed: Approximate cost per spot: Total Cost: Week 1 Week 2 Week 3 Week 4 Time MTW Th F S Su MTW Th F S Su MTW Th F S Su MTW Th F S Su TRADITIONAL MEDIA 3: Justify using or not using in Media Plan Title: "Billy Q's has the best Pizza" Message Goal: Images? % of Audience Exposed: Approximate cost per spot: Total Cost: Week 1 Week 2 Week 3 Week 4 Time MTW Th F S Su MTW Th F S Su MTW Th F S Su MTW Th F S Su