Birgit likes to eat healthy foods. She recently visited Bed Bath & Beyond to purchase a high$-$speed blender to make smoothies, soups, sorbet, and other whole food$-$based recipes. Birgit compared several brands such as the Ninja Professional $($$$125),$ Vitamix $($$$300),$ and Kitchen Aid Classic $($$$80).$ Birgit decided to purchase the Ninja Professional and was pleasantly surprised at how well it blended spinach, apples, cucumbers, soy milk, and ice when making her morning green smoothie. She made her choice because of the $\_\_\_\_\_\_\_$ value of the Ninja but was then thrilled when she received more value than she expected from its performance.

hedonic

utilitarian

inherent

perceived

Assessment question

Hayley is a senior in high school who wants to major in healthcare administration in college. She$$s engaged in some information search activities and has identified three schools within a three$-$hour drive of her home that offer a major in health care management or administration. These three schools are known as Hayley$$s $\_\_\_\_\_\_\_.$

information set

purchase set

deliberation set

evoked set

Assessment question

Quentin recently purchased a Ford F$-150$ truck to use in his construction business. He had considered other models but decided the Ford was the best value. After owning the truck for two weeks, he received an e$-$mail from his sales representative at the Ford dealership thanking him for his purchase. In addition, the sales representative included a link to a review of the Ford F$-150$ in Car and Driver where it was chosen as the top$-$rated truck. Quentin had been confident about his purchase decision prior to his purchase but felt even more positive about his purchase after receiving the e$-$mail from his sales representative and reading the magazine review. The follow$-$up e$-$mail and article helped to mitigate any $\_\_\_\_\_\_\_$ Quentin have felt in the postpurchase stage of the decision process.

jilting effects

cognitive dissonance

asymmetric ownership

product ambivalence

Assessment question

Robert is a college freshman. For the first time, he is making purchases on his own for many items such as toothpaste, shampoo, deodorant, and laundry detergent. On a recent visit to Walmart, Robert picked up a tube of toothpaste and a container of laundry detergent. He easily recognized the brands his family used and didn$$t spend any time comparing alternatives or even looking at prices. Robert utilized $\_\_\_\_\_\_\_$ decision making.

routine response behavior

simple

extensive

limited

Assessment question

Emma was raised in the southern part of the United States where it$$s common to ask guests visiting the house, $$would you like a Coke?$$ This expression is used to inquire if the guest would like a beverage to drink, not necessarily a Coca$-$Cola or Coca$-$Cola product. In contrast, people living in the Midwest might ask if the guest would like a pop or soda pop. The use of these expressions by people living in different areas across the United States demonstrates that culture is $\_\_\_\_\_\_\_.$

dynamic

learned

inherited

insignificant

Assessment question

Margo is a division vice$-$president at a large insurance company. She dreams of purchasing a Range Rover Sport vehicle that retails for approximately $$70,000.$ She thinks the brand offers the highest level of luxury in a sport utility vehicle. In addition, she associates the Range Rover brand with prestige, wealth, and success. Once she$$s able to own a Range Rover, Margo will feel like she$$s $$made it$.$ To Margo, the people who own and drive Range Rover vehicles serve as a$($n$)\_\_\_\_\_\_\_$ reference group.

aspirational

primary membership

non$-$aspirational