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Birmingham All - Terrain Corporation ( BATC ) plans to produce a new type of ATV. To advertise their new product, they are considering three
Birmingham AllTerrain Corporation BATC plans to produce a new
type of ATV. To advertise their new product, they are considering three media
venues. The first option is to buy a series of ads in the local newspaper, the
second option is to buy advertising ads on local TV and the third option is
advertising on local radio. Each newspaper ad costs $ each TV ad costs $
and each radio ad costs $ The company has $ budgeted weekly for
advertising purposes. Each newspaper ad reaches an average audience of
people, a TV ad reaches and a radio ad reaches an average of people.
The maximum number of newspaper ads per week is and the maximum number
of TV ads per week is In a new tab called build an organized
spreadsheet model and optimize BATCs audience exposure with Excel Solver
using the Simplex LP engine. Note: restrict decision variables number of ads
of each type to integer values. Then, perform a Parametric Sensitivity Analysis
using SolverTable oneway feature, for total available budget currently set to
$ Use as the minimum, as the maximum and as the
incremen
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