Bismarck Cameras, Inc. manufactures two models of cameras. Model ZM has a zoom lens; Model DS has a fixed lens. Bismarck uses an activity-based costing system. The following are the relevant cost data for the previous month:

Direct Cost per Unit	Model ZM	Model DS
Direct materials	$45	$20
Direct labor	32	15

Category	Estimated Cost	Cost Driver	Use of Cost Driver
Unit level	$ 27,000	Number of units	ZM: 2,400 units; DS: 9,600 units
Batch level	50,000	Number of setups	ZM: 25 setups; DS: 25 setups
Product level	90,000	Number of TV commercials	ZM: 15; DS: 10
Facility level	300,000	Number of machine hours	ZM: 500 hours; DS: 1,000 hours
Total	$467,000

Bismarcks facility has the capacity to operate 4,500 machine hours per month.

Required

Round your figures to two decimal points.

1. Compute the cost per unit for each product.

2. The current market price for products comparable to Model ZM is $200 and for DS is $86. If Bismarck sold all of its products at the market prices, what was its profit or loss for the previous month?

3. A market expert believes that Bismarck can sell as many cameras as it can produce by pricing Model ZM at $196 and Model DS at $84. Bismarck would like to use those estimates as its target prices and have a profit margin of 30 percent of target prices. What is the target cost for each product?

4. Is there any way for the company to reach its target costs?