Black & Decker is a company that makes tools for using around the house such as drills and hammers. Recently they decided to create $2$ brand extensions. The first is toy tools for children such as a small plastic hammer for a toddler as well and the second is a new type of battery powered electric drill that could be used without any cords. The first is an example of $\_\_\_\_\_\_\_\_\_$ and the second is an example of