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Black + Decker manufactures and sells a variety of power tools, lawn equipment, and small appliances. Given the technical aspects of their products, Black +
Black + Decker manufactures and sells a variety of power tools, lawn equipment, and small appliances. Given the technical aspects of their products, Black + Decker wants to ensure that consumers have access to touch, try, and experiment with its products. Focusing on the product experience is associated with which force affecting Black + Decker's channel strategy? a. Channel power and influence b. Competitive postures and actions c. Channel capabilities and costs d. Customer wants and needs
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