Blackberry Limited has recruited me to create a new marketing plan that contains not just the major aspects of the marketing mix, but also show how these would be implemented. Recognise that there will be a lot of buzz about the company after retail traders force the stock price up in early 2021.

Show the report to serve as both a strategy and tactical plan for the company's next 12-24 months as it attempts to stabilise its market position give, so create the Senior Executive team an executive summary. Full details need to be showed and with explanation.