Blackberry-RIM initially had the opportunity to compete with Apple in the digital smart phone ecosystem when Apples commercialized the i-phone in 2007, but they rebuffed this idea because most business customers were focused on emails and advanced data privacy that reinforced Blackberry's existing core competencies in cybersecurity for business executives. Also, app ecosystem was initially inferior to online emails used by corporate clients. This is a classic example of? 0 follow Build-Borrow-Buy framework 0 blue ocean strategy 0 disruptive technology, innovators dilemma 0 open innovation strategy