Blind Product Test: Chips Ahoy Cookies vs Generic Store Brand Cookies

Consumer Perception: Blind product test (instructions)

Assignment: Conduct a "blind" test for various brands of any one product, such that participants evaluate the product without seeing the brand name. This can be a taste test, but you can also be creative and evaluate a non-food product (paper towels, lotions, gloves, etc.). You may consider comparing several national "premium" brands to one or more private-label (generic) brands.Do not test any alcoholic beverages or medications! Ask about 25 friends (total for the group) to participate and to try each Brand. Without telling them the identity of the brands, ask them for their impressions of each product they try. Get overall ratings of how much participants liked each sample, but also get ratings specific to the dimension you're testing (that is, for a taste test, ask a few different questions about taste; if you were testing paper towels, you might instead ask a few questions about absorbency or softness). Then participants are finished, you might also ask which product they liked best and/or worst. Analysis: Which brand, if any, emerged as the favorite? How did you determine this? Is the favorite generally a popular brand, or were you surprised by the winner? If a consumer had a favorite before sampling, was that brand typically his/her favorite in the blind test? Did the results differ for different groups of consumers (e.g., men vs. women; frequent vs. infrequent consumers of the product)?MOST IMPORTANTLY, "What are the implications of this test for the marketing strategies of the brands you tested?"

1) Introduction: Give some background on the problem or product being studied; describe the purpose of the study.

2) Hypotheses: Say what you predict and why. This can be fairly short. If there are reasons to suspect several different possible patterns of results, you can propose and contrast multiple hypotheses.

PLEASE HELP WITH THESE TWO. CANNOT COME UP WITH ANYTHING!