Blockbuster was a heavy hitter in the video rental business for years, but as technology changed and customers tired of paying late fees, other competition arrived. Netflix structured its offering to customers with no late fees, convenient movie delivery and return, and helped drive Blockbuster out of business. A company can be a failure if it doesn't put which marketing guideline as its main focus? O limited hours of operation o technical excellence O customer satisfaction Previous Next NOVA Chemicals is a plastics and chemical company whose products are used in a wide variety of applications, including food and electronics packaging. It focuses its marketing efforts primarily on companies in the food and electronics industries. NOVA's specific marketing efforts to its customers are known as: segmentation targeting O mass marketing