"Blood Pressure I"

Congratulations! You have just been promoted to Assistant VP of Sales at your pharmaceutical company's Hypertension Division. Your division has two main products. One is a new drug that is still under patent, and for which there are no good substitutes for a certain subtype of hypertension patients. The other is a line of blood pressure monitors that has been losing market share to another firm which specializes in medical devices. Your first big task is to seal the deal on a major contract for the diabetes drug with a large drug$-$store chain. The drug store chain is eager to get access to your company's new drug. For you, those contracts have been easy the drug practically sells itself. What's been giving YOU high blood pressure is the blood pressure monitor side of the division you run. Sales have been lagging, and if they keep lagging, you'll have some explaining to do in your quarterly report. Your assistant suggests a solution: When you meet with the drug store reps tomorrow, tell them that you are offering a package deal: The drug plus the blood pressure monitors, take it or leave it$.$ Should you take your assistant's advice? Why or why not? If you decide not to take your assistant's advice, what should you do instead?