Blue Bhd is a listed MNC on the KLSE. Recently there were 2 deaths that occurred in the organanisation. the CEO Mr Bodoh wanted the information not to be made to external parties but kept internally. the main reason was he was afraid of the repercussions especially as this incident will affect the share pricing. The BOD approved the plan. A few family members of the victims wanted to go to the press

to highlight the predicament. However BB provided more than adequate compensation to make the family members keep their mouths quiet and they signed an NDA.

In your groups discuss in terms of corporate communication whether what the CEO and BOD did was correct or not ?

In your views could have the senior management handled this situation in a more appropriate way relevant to corporatecommunication?

Use the same scenario (Blue Bhd incident), kindly find out answer based on:

1. Corporate Branding - , Brand, Reputation, Image -

2. Identity - Perceived? Projected? or Desired? -