Blue Diamond is a restaurant located in Taymsa Nizwa. The location of the restaurant is out of the city and customers have to travel a long distance to the restaurant to order the food. Since the restaurant is at the outskirts of Nizwa, people tend to avoid traveling out of their way. The owner is concerned and worried about the sales of the food. He is considering different options for the survival of this business. He is in a dilemma to shift the same restaurant to another location or to start a new business. Due to this, he is reluctant to spend more money on buying goods for his restaurant. If he has to continue with the same business, he has to utilize all materials/goods related to restaurant, otherwise he may think to sell them out. The owner has consulted many of his friends seeking advice to either shift or change the business. Some of his close friends suggested him to change the location of the restaurant, and some of them suggested to change the business. He has done some survey in the main areas of Nizwa, where majority of restaurants are making huge profit every month. Many questions coming into the mind of Blue diamond owner. Due to Pandemic COVID 19, businesses are halted. He still has some time to take a decision for his business. a. What would be your suggestions to the owner of the Blue Diamond Restaurant for the smooth continuation of the business? Convince the owner with valuable inputs regarding the type of business suitable for him in Nizwa. b. If the restaurant owner is convinced, how effective survey and research can be made for a new business? What challenges he may face in switching the line of business?