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Blue Waters offers swimming lessons. Each lesson lasts approximately 1 hour. The company anticipates 4,000 lessons annually. They have invested $1,000,000 in their facilities and

Blue Waters offers swimming lessons. Each lesson lasts approximately 1 hour. The company anticipates 4,000 lessons annually. They have invested $1,000,000 in their facilities and aim for an ROI of 18%. The budgeted costs for the coming year are shown below:

Cost ItemPer Lesson ($)Total ($)
Direct Materials (Supplies)520,000
Direct Labor (Instructors)2080,000
Variable Overhead1040,000
Fixed Overhead-180,000
Variable Selling & Admin Expenses520,000
Fixed Selling & Admin Expenses-80,000

Required:

  1. Determine the total cost per lesson.
  2. Calculate the desired ROI per lesson.
  3. Compute the target price per lesson.

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