BMCrequires groups to conduct primary research by surveying Customer Segments about their needs, preferences, channels, etc.

Create a new discussion thread that responds to the following questions.

1. Develop and share two high value* questions that you would ask your Customer Segments.

• * = High-value questions can be created from secondary research (e.g., pet peeves, preferences)

1. Explain how you'll integrate responses toyourquestions to the BMC/Feasibility Study (e.g., modify Value Proposition, eliminate brick and mortar store, etc.).