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BMW, Audi, Mercedes-Benz, and Chevrolet, for example, all have fully autonomous cars in development, and other firms, including Google, are also investing in R&D
BMW, Audi, Mercedes-Benz, and Chevrolet, for example, all have fully autonomous cars in development, and other firms, including Google, are also investing in R&D in this space. How can BMW differentiate itself in this emerging space?
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To differentiate itself in the emerging space of autonomous cars BMW can consider the following strategies Focus on Driving Experience BMW has built a ...
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Principles of Information Systems
Authors: Ralph Stair, George Reynolds
13th edition
1305971779, 978-1305971776
