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Board directors, senior managers, and employees are all people who may be involved in innovation. Their orientation toward innovation, skills, competencies, and knowledge of customers

Board directors, senior managers, and employees are all people who may be involved in innovation. Their orientation toward innovation, skills, competencies, and knowledge of customers and firm capabilities is essential to sparking ideas and moving them forward. However, without the guidance of an organizations strategy, and access to its resources and processes for collaborating with others, ideas are unlikely to translate into successful new products and services that create value for the organization and its various stakeholders. Do you agree or disagree? Provide rationale for your stance (remember to use illustrations).

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