Board members have a duty to make decisions based on what ultimately is best for the long-term interests of the company and shareholders. Much discussion in recent years has focused on the need for boards and management to balance the short-term operations of a company with a long-term sustainable strategic outlook. Although shareholders with a short holding period may indeed be interested in corporate governance, long-term shareholders (those who hold shares for years) are more likely to incorporate corporate governance factors into their investment analyses. The reason is that governance aspects often affect company value over a long timeframe. The board is responsible for the overall strategy of a company and should consider that the companys core purpose, risks and opportunities, strategy, business model, performance, and sustainable development are part of the value creation process. Many shareholders also are interested in whether the board ensures that the company promotes responsible corporate citizenship. To act in the best interests of the company and shareholders, board members need a combination of four things: independence, experience, resources, and accurate information about the companys financial and operating position1. Using the company, Zambia Bata Shoe Company, assess how best the interests of the company and shareholders are being met by assessing board members effectiveness by considering the combination of independence, experience, resources and provision of accurate information. Furthermore, discuss the level of corporate social responsibility (CSR) practiced by the firm.