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Boeing is discussed in the Company Profile of Chapter 2 . Does Boeing practice a multinational operations strategy, a global operations strategy, or a transnational
Boeing is discussed in the Company Profile of Chapter
Does Boeing practice a multinational operations strategy, a global operations strategy, or a transnational operations strategy? Support your choice with specific references to Boeing's operations and the characteristics of each type of organization.
A Multinational. Its level of integration is not enough to be global. Also it buys resources, creates goods and services, and sell goods and services in a variety of countries.
B Global. Its level of integration goes beyond multinational. The collection of parts and subassemblies coming from other countries is carefully orchestrated. It is not transnational because its "home" is clearly the US and there is little sense of "local responsiveness."
C Transnational. Its material, people, and ideas transgress national boundaries. It combines the benefits of globalscale efficiencies with the benefits of local responsiveness. It is not global because the core competence does not reside in just the "home" country but can exist anywhere in the organization.
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