BOEING'S SWOT AND STRATEGIC GOAL 1 Boeing's SWOT and Strategic Goal Strengths Dominant presence in the aviation industry worldwide Stable financial outlook and investor friendly. In-depth focus and concentration on Research & Development (R&D) Expansive fleet options that can outfit any carriers' fleet requirements Weakness Opportunities Current state of the airline industry looks for growth Increased international and distance routes provides string outlook for long range aircraft Hub and spoke route model of most carriers should increase purchase orders Interest and exposure into defense and satellite programs R&D expenses affecting revenues and profits. Labor - increased demands from customers caused labor strains within the workforce Wide range of aircraft type increases assembly complexity, specifically the 787 program - overall delays in order delivery Threats Volatility of oil can affect fuel prices thus a letdown in future purchase orders Competitors such as Airbus and Bombardier earning place in market Military spending impacting defense product division Order delays resulting in cancelled contracts being awarded to competition BOEING'S SWOT AND STRATEGIC GOAL 2 Strategic goals In order to overcome some of the threat and challenges faced by Boeing (BA), a strategic goal that can help the organization accomplish is the restructuring of its defense and space division into Boeing Defense, Space & Security, known as BDS (Boeing, 2016). The concept of this goal is to join multiple programs under a single umbrella in effort to reduce the risk for singular divisions, remove excess costs, share knowledge and increase efficiency which should help address the delay issue (Schmidt, 2015). As BDS makes up approximately 40% of Boeing's model, consolidation can prove to make an immediate and noticeable impact (Hellman, 2013). The necessity of the strategic goal for Boeing is based on its position in the market and to reinforce its value to the industry when it comes to competitor presence and sustainability in volatile times. Reallocation of resources by combining divisions to create BDS will have a cascading effect throughout the company based on cost reductions and more profits by avoiding delays which can be reinvested into the company for R&D purposes and to satisfy potential customers desire to surpass delivery expectations. Further, \"It would also help the defense segment focus on executing development of key programs, creating new opportunities, and producing and supporting weapons\" (Schmidt, 2015). BOEING'S SWOT AND STRATEGIC GOAL 3 References About Boeing Defense, Space & Security. (2016). Retrieved from http://www.boeing.com/company/about-bds/ Hellman, J. (2013). The Boeing Company: A Short SWOT Analysis. Retrieved from http://www.valueline.com/Stocks/Highlights/The_Boeing_Company__A_Short_SWOT_A nalysis.aspx#.Vt_LdvkrLIU Schmidt, A. (2015). The Boeing Company: Filing a New Flight Plan for 2015. Retrieved from http://marketrealist.com/2015/04/boeing-company-beginning/ BOEING STRATEGY MAP & ANALYSIS Boeing Strategy Map & Analysis STRATEGIC PLAN STATEMENT Strategic planning of company is a continuous process that takes into consideration various aspects of the company including the challenges being faced by the company, competition as well as customer needs and tastes that keeping changing from time to time. Boeing's SWOT, they seem to have a bright should they continue focus to focus on their mission statement. Boeing's mission statement which the company refers to as its vision: \"People working together as a global enterprise for aerospace industry leadership\" (Vision, 2016). 1 BOEING STRATEGY MAP & ANALYSIS 2 (Thompson, 2016) Boeing Strategic Map Mission statement: People working together as a global enterprise for aerospace industry leadership CUSTOMER SERVICES GOAL EXISTING MARKETS Improve loyalty Increase satisfaction Expand product range FINANCIAL REVENUE GROWTH PERFORMANCE Fulfilling back-orders GOALS Concentrate on creating a profitable line of production NEW MARKETS Increase market share Strengthen European customer base COST REDUCTION Reduce production cost Streamline assembly efforts - reduce complexity and delays Enter new markets INTERNAL GOALS INVESTOR & CUSTOMER FRIENDLY Excellent customer serviceTimely inquiry response GROWTH GOALS EMPLOYEE DEVELOPMENT Extensive R&D opportunities Quality training assurance Attract and retain quality employees Enhance existing international customer relations STABILIZATION Build and improve on current stability Proper asset utilization Effective R&D spending SUPPLIER RELATIONSHIP Maintain long term relations Reduce delays with timely order fulfillment OPERATIONS Efficient coordination created by processes and communication Establish more cost-effective operations Effective communication LEARNING AND RETENTION EMPLOYEE MOTIVATION Effective communication from management Positive motivation and encouragement Reasonable workload EMPLOYEE ORGANIZATION Ensuring the right personnel are in the appropriate job role. Establishing achievable work goals Streamline policies and processes. BOEING STRATEGY MAP & ANALYSIS 3 References Thompson, R. (2016). Stakeholder Analysis. Retrieved from https://www.mindtools.com/pages/article/newPPM_07.htm Vision. (2016). A Foundation of Innovation. Retrieved from http://www.boeing.com/principles/vision.page