Bombas thinks strategically about each portion of its business. The company actively created a product, determined a price, found a way to reach the customer
Bombas thinks strategically about each portion of its business. The company actively created a product, determined a price, found a way to reach the customer with the product, and found ways to promote it These four activities are known as
Multiple Choice
the marketing mix.
marketing matchup.
production management.
nonprofit advertising.
operations management.
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Authors: Kathy Schwalbe
6th Edition
978-111122175, 1133172393, 9780324786927, 1111221758, 9781133172390, 324786921, 978-1133153726
