BON SOO 2023 -

TOURISM STRATEGY

To identify events with signifcant growth potential in the Algoma region and assist with strategic strategy in order to grow those events throughout a 3-6 year time frame. - Build events during shoulder seasons when traditionally we see less tourist activity. - Utilize the benefts of northern ontario ie. build winter events

WHY WINTER EVENTS

It refects the essence of Queenstown, showcasing our place to the worldcreates opportunity for celebration within our regional community. It boosts (the) economy in an otherwise quite time of (the) year and develops Queentowns reputation as a premier winter destination. Attendance: 45% local 46% domestic 9% international - To continue both events as festivals that tell stories and make images that imprint themselves on the worlds retina and place Edinburgh and Scotland at the heart of the worlds consciousness of winter celebrations. Attendance: 20% local 53% domestic 27% international

OVERVIEW

For generations the Bon Soo Winter Carnival has been wowing Northern Ontario with frozen winter magic, ice carved sculptures and a massive variety of entertainment appealing to a variety of ages. Now in its 60th year a steering group has come together to analysis the festival in order to develop a successful model for the festivals future.

ACTIVATION TO DATE

Recruit a 2023 steering committee made up of representatives with practical board abilities:

PR, Financial, Marketing, Institutional Memory, multiple Tourism and Arts and Culture Representatives.

- Build marketing materials (sponsorships, website, program) -

Develop a social media marketing campaign -

Reach out to post secondary to discuss collaboration -

Reach out to School Boards to discuss collaboration -

Secure venues for the festival

GOALS + OBJECTIVES

To create an annual sustainable winter festival that isnt 100% reliant on weather conditions -

To identify programming that will attract the 19-29 crowd to the event (Examples: EDM Snow Bath etc) -

Create a process to determine what does and does not qualify as a Bon Soo event -

To identify 2-3 high impact low time investment fundraising strategies prior to the festival dates -

To develop marketing tactics that will attract 19-29 year old tourists to the festival

Write a full report with swot and pestel analysis and also budget and revenue for the above given case and taking the consideration of following report data.

previous report

Event Name:

- "Arctic Roar: Monster Truck Igloo Bash"

Date and Venue:

- GFL Memorial Gardens. Starts from February 12^th till February 14^th.

Special guest appearance: DJ Khaled

Collaboration & sponsoring with beverage brands such as Smirnoff, Absolute, Jack Daniels, Marlboro, Monster Jam.

Local food trucks or food vendors and merchandise selling shops can set up their stalls and carts.

Event include:

1. Monster Truck Stunt show:

- Feature high-octane performances by renowned monster truck drivers.

- Include jaw-dropping stunts, jumps, and thrilling freestyle sessions.

2. Igloo Bars:

- Create unique igloo-shaped bars scattered around the venue.

- Serve hot and cold beverages, including signature winter cocktails, craft beers, and warm beverages.

3. Monster Truck Rides:

- Offer attendees the chance to experience a short ride in a mini monster truck.

- Set up a designated track for these rides, ensuring safety measures are in place.

4. Igloo Lounge Areas:

- Create cozy lounge areas inside larger igloos with comfortable seating and fire pits.

- Provide a unique space for attendees to relax and enjoy the winter ambiance.

5. Live Music and DJ Sets:

- Arrange live music performances with bands that complement the high-energy atmosphere.

- Have a DJ playing between monster truck shows to keep the crowd pumped up.

12. Food Truck Village:

- Curate a selection of food trucks offering a variety of winter comfort foods.

- Include options like gourmet grilled cheese, hearty stews, and s'mores stations.

15. Merchandise and Souvenirs:

- Design and sell event merchandise like winter-themed hoodies, blankets, and monster truck memorabilia.

- Allow attendees to take home a piece of the Arctic Roar experience.

Ticket price

• Bronze ($20)

Inclusive: monster truck stunt show, access to food truck village, DJ arena

• Silver ($35)

Inclusive: monster truck stunt show, access to igloo bar, food truck village, DJ arena, access to monster truck ride ($8 per ride)

• Gold ($48)

Inclusive: monster truck stunt show, access to igloo bar (five free drinks), food truck village, DJ arena, access to monster truck ride (five free rides).

• Platinum ($65)

Inclusive: monster truck stunt show, access to igloo bar (bottomless drinks), food truck village, DJ arena, access to monster truck ride (10 free rides), one free event merch.

The "Arctic Roar: Monster Truck Igloo Bash" promises an adrenaline-packed winter adventure, combining the excitement of monster trucks with the cozy and festive atmosphere of igloo bars. This unique event is sure to captivate audiences and create lasting memories in the winter wonderland.

BUDGET

Marketing and Promotion: Social media advertising: $10,000 Influencer collaborations: $5,000 Printed materials: $3,000

Venue and Logistics: Venue rental: $15,000 Security and safety measures: $8,000 Transportation for monster trucks: $7,000

Entertainment: DJ Khaled appearance: $30,000 Payments to monster truck drivers: $20,000 Live bands and performers: $15,000

Infrastructure: Igloo bars setup: $12,000 Monster truck ride track construction: $10,000 Lounge area setup: $8,000

Miscellaneous: Insurance: $5,000 Emergency medical services: $6,000 Event staff: $15,000 Total Budget: $159,000