Bonnie has two billboards from which to choose - which is the better buy?

Option One:

Reach = 2% of her target audience

Frequency = 4 times per day

Number of days in the contract = 90

Cost of the billboard = $1500

Option Two:

Reach = 4% of her target audience

Frequency = 2 times per day

Number of days in the contract = 120

Cost of the billboard = $2000

Question 18 options:

Bonnie does not have enough information to make a good decision

Option 1 is the better choice

Option 2 is the better choice

They are very close - the value is about the same