Message Strategies: Analytical Reports An observer surveying the current consumer electronics landscape and seeing Apple products everywhere might be surprised to learn that during part of the company’s history, it was regarded by some as a fairly minor player in the computer industry—and at times a few pundits even wondered whether the company would survive.

Your task: In a two- to three-page report, identify the reasons Apple has been successful and explain how other companies can apply Apple’s strategies and tactics to improve their business results.