BOOK Analyze The Walt Disney Company by segment The Walt Disney Company (DIS) is a leading worldwide entertainment company. Disney operates four business segments. These segments and some of their larger businesses are: Media Networks: ABC Network, ESPN, Disney Channel, and A&E Parks and Resorts: Walt Disney World Resort, Disneyland, and International Disney Resorts Studio Entertainment: Walt Disney Pictures, Pixar, Marvel, and Lucasfilm Consumer Products and Interactive Media: Licensing of Disney characters, publishing, and retail stores Recent comparative revenues for the four segments are as follows (in millions): Segment Media Networks Parks and Resorts Studio Entertainment Year 3 Year 1 Consumer Products and Interactive Media Total $23,689 $21,152 16,974 15,099 9,441 7,278 5,528 5,294 $55,632 $48,813 a. Prepare a vertical analysis of the segment sales to total sales for Year 1 and Year 3. Round percentages to nearest whole percent. Note: Due to rounding, your totals may exceed 100 percent. Segment Media Networks Year 3 Year 3 Percentage Year 1 Year 1 Percentage $21.152 $23.689 Parks and Resorts 16,974 15,099 Studio Entertainment 9,441 7,278 Consumer Products & Interactive Media 5,528 5,284 Check My Work Previous Next>>