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book: International Business by Geringer, McNatt, & Ball 2nd ed. globalEDGE RESEARCH TASK http://globalEDGE.msu.edu/ Use the globalEDGE website (http://globalEDGE.msu 2. As the business manager in

book: International Business by Geringer, McNatt, & Ball 2nd ed.

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globalEDGE RESEARCH TASK http://globalEDGE.msu.edu/ Use the globalEDGE website (http://globalEDGE.msu 2. As the business manager in charge of the Latin .edu) to complete the following exercises: American operations of your medical devices com- 1. You've been assigned as the Asia Region Business pany, you are asked by the top management to Manager to your company's offices in China. Find make a choice between Brazil and Chile and de- the culture crossing guide for China in the "Culture" cide on the country your company should invest page of the "Global Insights" section of globalEDGE and build a new manufacturing facility in. Leaving and review the basic and business-related culture all other aspects of the business aside, compare facts for China. Considering the range of roles of a the different risk factors of two countries in the global leader Henry Mintzberg and others identified, "By Classification" section of the "Global Insights" as discussed in this chapter, discuss which and how of globalEDGE and get ready to discuss your deci- the cultural aspects of China would affect the ways sion and your reasoning with the top management. these roles of the global leader are executed in the Explain to them what do the risk factors listed on business environment. What are some of the chal- this page mean and which of them are crucial for lenges likely to arise while executing these roles? your industry and why

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