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book MARKETING MANAGEMENT by Philip Kotler and Kevin Keller. Prentice Hall Publishers 14th Edition Chapter 1 please get info from book a Marketing and Marketing

book MARKETING MANAGEMENT by Philip Kotler and Kevin Keller. Prentice Hall Publishers 14th Edition

Chapter 1 please get info from book

a Marketing and Marketing Management

b Needs, Wants, and Demands

c Marketing Concept and Holistic Marketing

e Social Responsibility Marketing & Corporate Social Initiatives

f Marketing Mix (4P's) and Marketing Management (4P's)

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