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book MARKETING MANAGEMENT by Philip Kotler and Kevin Keller. Prentice Hall Publishers 14th Edition Chapter 3 a. Demographic Environment: Population Growth and Age Mix b.

book MARKETING MANAGEMENT by Philip Kotler and Kevin Keller. Prentice Hall Publishers 14th Edition

Chapter 3

a. Demographic Environment: Population Growth and Age Mix

b. Economic Environment: Income Distribution and Five Income Distribution Patterns

c. Measures of Market Demand

d. Company Demand, Forecast, and Potential

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