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book MARKETING MANAGEMENT by Philip Kotler and Kevin Keller. Prentice Hall Publishers 14th Edition chapter 3 13 Economic Environment: Income Distribution and Five Income Distribution

book MARKETING MANAGEMENT by Philip Kotler and Kevin Keller. Prentice Hall Publishers 14th Edition

chapter 3

13 Economic Environment: Income Distribution and Five Income Distribution Patterns

14 Measures of Market Demand

15 Company Demand, Forecast, and Potential

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