BookMakerCo sells to retailers like RetailerCo in bulk quantities and in countries like USA, UK and Australia. Most consumers who buy from RetailerCo want cheap environmentally sustainable books and do not want to wait long for their books, and do not want to pay for delivery. RetailerCo uses the PICKUP FROM STORE (DELIVER) model where consumers either: 1) come to the store to buy books; and/or 2) browse books via RetailerCo's website and then select the click-and-collect option. The click-and-collect option requires RetailerCo staff to walk through the book shelves to find, select and put together the books that multiple customers have purchased, ready for collection. An important aim of RetailerCo is to have a good social and environmental responsibility reputation. Question 2 A) Thoroughly explain why RetailerCo might or might not benefit from using AI-enabled Augmented Reality to improve the efficiency of the click-and-collect option

B) Justify options that RetailerCo could offer, which involves minimal expense, to achieve its social and environmental responsibility with regards to consumers who no longer want their books