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Boone Inc, a soft-drink company, extended its brand name to include soaps. Boone did not succeed in selling its soaps and, as a result, sales
Boone Inc, a soft-drink company, extended its brand name to include soaps. Boone did not succeed in selling its soaps and, as a result, sales of its core brand also declined. It took considerable effort to regain customers who had turned to other soft drinks. This decline was most likely due to its 17 Multiple Choice brand valuation brand essence brand licensing brand extension
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