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Borden. Inc. offers pasta, snacks, grocery, and dairy items as well as films, adhesives, and other nonfood products. These products are referred to as Borden's

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Borden. Inc. offers pasta, snacks, grocery, and dairy items as well as films, adhesives, and other nonfood products. These products are referred to as Borden's product mix. product line. product differentiation. product life-cycle. inventory mix. In a marketing information system, data from internal sources include all of the following except economic conditions. product and marketing costs. sales figures. inventory levels. sales force activities. Carmen Cattucci wanted to buy s new car. She visited several dealers to compare prices styles, and dealer reputations. Finally, she bought a car from a local dealer. The purchase of a car is an example of a convenience product. specialty product. business product. consumer product. major equipment item. Akiko is starting to notice some wrinkles around her eyes and mouth. She has decided to purchase some age-defying winkle cream but is unfamiliar with available brands. At the store, she picks out a brand because she remembers a clever advertisement about it on television. What level of brand loyalty does this describe? Preference Ignorance Insistence Acceptance Recognition

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